Portfolio

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Today Show Script : 2024 Paris Olympics to 1920's Paris Universal Epic Universe - The Wizarding World of Harry Potter

Was the content and key messages lead for Universal Epic Universe and assisted with the script.

Led and built all Epic Universe communications strategies, social media content and IP announcements from web, media lists, to our parent company at NBC/Comcast.

Universal Epic Universe

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Collaborated with Universal Products & Experiences, Illuminations, and Team USA for the Olympics

2024 Summer Olympics and Minions Collaboration

Crafted social media and web communications on Universal Pictures, Universal Studios Hollywood and Orlando: Wicked the Experience location with movie props, costumes, and merchandise.

Wicked: The Experience

Collaborated with Nintendo on the communications for Super Nintendo World's expansion and addition of Donkey Kong Country at Universal Studios Japan

Super Nintendo World, Donkey Kong Country at Universal Studios Japan

Universal Orlando Resort’s CityWalk hosted NBC Sports’ “Football Night in America" and I crafted social media copy for our global audience

NBC Sports Football Night in America

Universal Horror Unleashed: Crafted and managed media coverage, pitching, social content, asset collaboration and web communications. This is the first year-round horror experience for Universal in Las Vegas.

Universal Horror Unleashed: Las Vegas

Revised and built a motorsports program for Right Trailers Nationwide which includes 36 racers - rebranded, built contracts, collaborated with vendors, designed team shirts and fire jackets. Also wrote numerous articles for Drag Illustrated and pitched to trades.

Right Trailers' Motorsports

Built launch strategy and collaborative communications with Illuminations, Universal Orlando and Singapore to launch Minion Land.

Minion Land in Orlando and Singapore

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Universal Orlando Resort license plate launch - responsible for social media push. Also helped University of Florida launch their license plate as well.

License
Plate

Responsible for media coverage pitch list, pitch emails and through Cision, Also managed assets, digital communications and social media for announcement of project and IP.

Universal Kids Resort - Frisco Texas

Olympian Grant Holloway

Photographed and designed a photo package for Grant to use on social media in connection with his return to Olympic training during the COVID-19 pandemic.

Rainbow Baby Roman

Photographed this adorable newborn and was published as a full spread featured photographer in a photographer magazine.

Shelby GT 500 Mustang

Photographed and edited this pure American muscle machine for a race car driver's social media campaign.

Top Dragster Driver, Chris Roe

Photographed and graphically designed this cover feature image for Chris Roe Racing. Also built social media account and following.

TV/Media Spokesperson

Was the project director, lead and media spokesperson for the University of Florida's Presidential Food for Fines campaign.

NBA League Designer - Motion/Graphic/Broadcast

Built new style guide templates for the 2014-2015 All Star Game partners to use for All Star weekend.

NBA

Developed Login & Learns at UF during the pandemic as lunch & learned became virtual. Designed posters to inform communications teams.

Logo Design

Designed a program logo for a department at UF as well as an informational brochure for small businesses interested in the program.

Invitation Design

Designed event agenda and event invitations to match, tastefully showing the construction rendering at the top of the graphic.

Fleet Vehicle Wrap

Designed UF Security's fleets vehicle wraps as well as the UF Police Department, Campus Connector and TAPS vehicles.

Shadow Trailer Feature Story full spread (2)_edited.jpg

Tribute Article

Wrote a tribute article for a client, which was a full spread plus designed the layout.

Style Guides

Created a new template used as a program style guide for broadcast and media partners during the NBA All Star Game.

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Sponsorships

Designed a sponsorship packet for UF's Small Business Opportunity Fair using their brand guidelines.

Motion Graphics

Was the motion graphics designer and video editor.

Animations/ Gifs

Designed this save the date animated gif, where the department used the gif in email signatures.

Leadership & Animation

Led a team of designers to build this modern announcement using animation and illustration

Videography & Editing

During Covid-19 had to shift to working as a team of 1 by filming, editing and designing this video.

Leadership & Storyboarding

Led a team by directing this Telly award winning commercial

Web Design

Have designed many sites over the years such as this example. I created and re-designed the UF Business Affairs website using updated branding, animated gifs to promote staff and stories while using Wordpress. I updated content, developed and published multimedia and press releases.

Women of Imagineering Story

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AR Elite Studio

Creative Digital Marketing & Photography